What it is
Mini-site raising awareness about severe atopic dermatitis.
What was needed
A website marking the launch of “Ma Peau Est Une Prison” (My Skin is a Prison), Sanofi Genzyme and the French Eczema Association’s campaign to raise awareness about the difficulties of living with severe atopic dermatitis, a condition that impacts on all aspects of the lives of patients and their loved ones.
What Atypic did
Creation of a mini-site using the print campaign’s visuals and graphic design, themselves adapted from the Sanofi Genzyme web style guide. Social networks were accessible at all times and on all pages, encouraging sharing, and improving awareness of this condition. A Twitter hashtag (#MaPeauEstUnePrison) was also launched. Development of the site in a responsive version and the integration of Twitter API, adapted to show only the campaign’s hashtag from the French Sanofi Genzyme’s account.
Responsive website development and integration of the Twitter API, adapted to display only the campaign hashtag of the account Sanofi Genzyme FR.