What it is
General public information website on latent tuberculosis infection.
What was needed
Make people at risk aware of the latent state of this pathology. Encourage screening, and if necessary treatment, before it turns into active TB. The goal supported by WHO is a 95% reduction in deaths between 2015 and 2035.
What Atypic did
We have proposed a “One page” structure, allowing to present a content built around elements of context, supported by testimonials, then by treatment options. The important messages were put forward thanks to a carousel, by using the visuals, and the graphic guidelines of the communication campaign. The key figures detailing the populations at risk are represented in infographic, ensuring a greater impact to this central information. Finally, the testimonies display large visuals of portraits associated with short texts.
Atypic also took charge of the complete development of this responsive website.